Pilot65.
London, UK.
Storytelling and brand direction for a new men's aftershave aimed at the Russian, Azeri & Turkish consumer markets.
Brand Concept Development
Brand Positioning
Art Direction
Marketing Collateral Design
We created a distinctive story, inspired by a pilot's life and focused on a sense of adventure.
Pilot65’s brand conception was developed using vintage photos of pilots, travel destinations, and modes of transportation. We mixed this collage with aerial landscape photography to give a sense of nostalgia, time and seeing through the eyes of the pilot.
By combining a palette of tonal colour and materials with Pilot65's brand story, we emphasised the modern relevance of the concept.
The result was a product with a refined, impactful brand offering.
